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NHI SEIZES STRATEGIC OPPORTUNITIES AND ACTIVELY EXPANDS INTERNATIONAL MARKET

Published:2022-06-08

On May 27, 2022, Russia Moscow International Construction Machinery and Accessories Exhibition closed in Moscow Exhibition Center. With the latest products, NHI made a new appearance in the exhibition. It received more than 500 customers and received more than 40 cooperation and purchase intentions from construction machinery companies, mine design institutes, mining enterprises and engineering construction units. China's strong voice is issued through the international exhibition platform.

It is understood that since its establishment in 1999, the exhibition has grown into an international famous exhibition with an area of 130000 m2 after 21 years of development. The main exhibits include: excavation machinery, rock drilling machinery and mining equipment, engineering drilling machinery and TBM, municipal engineering and environmental sanitation machinery, etc.

Russia is one of the important markets for China's equipment manufacturing enterprises. In order to implement the "dual cycle" strategic layout and seize opportunities in the complex international economic changes, NHI has steadily promoted the African and Southeast Asian markets, and at the same time, has produced a Russian version of the enterprise's promotion video and constructed the Russian official website. NHI uses a search engine ЯНДЕКС(YANDEX) widely used in Russian speaking countries carries out online promotion, uses the resources of Fangda Group's enterprises in Russia to carry out complementary cooperation, explore the Russian market, and provide customers with all-round services. NHI actively participates in all kinds of exhibitions, including mining and Mining Machinery Exhibition hosted by Hyve Exhibition Group in Moscow, Russia in April, opening the international market communication window through Russia.

In recent years, NHI has been following the state "The Belt and Road" Initiative and practicing the "Going out" strategy. It has successfully established itself in Vietnam, Malaysia, Indonesia, India, Pakistan, Kazakhstan, Uzbekistan, Mongolia, Congo, and Serbia, seeking new opportunities in international production capacity cooperation. In the future, NHI will speed up international cooperation, especially further expand the Russian market, constantly enlarge the circle of overseas friends, strive to create a new economic growth and explore a new direction for Made in China "Sailing to sea".